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Airbnb / Advertising Project
This campaign introduces unique places through an Airbnb logo window to cater to millennials and gen z's thirst for traveling 'underrated' destinations.
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Big Idea
Airbnb is more than just a place to stay, it is the Window to the World
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Role
Strategy, Copywriting, Art Direction
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Channels
OOH, Print, Social Media, Guerrilla
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Accomplishments
✓ Academy of Art Spring Show Award
Taking UGC from social media users that use the campaign hashtag to create guerrilla marketing
Magazine cut-out insert
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