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Airbnb / Advertising Project
This campaign introduces unique places through an Airbnb logo window to cater to millennials and gen z's thirst for traveling 'underrated' destinations.
Big Idea
Airbnb is more than just a place to stay, it is the Window to the World
Role
Strategy, Copywriting, Art Direction
Channels
OOH, Print, Social Media, Guerrilla
Accomplishments
✓ Academy of Art Spring Show Award
Taking UGC from social media users that use the campaign hashtag to create guerrilla marketing
Magazine cut-out insert
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