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KOKORO Spirits / Crowdfunding Campaign + Website
Storytelling is an enormous part of the KOKORO Spirits brand, and they needed help tailoring their story to their website and crowdfunding campaign.
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Role
I collaborated with the founder and marketing team to familiarize myself with the brand and plan strategic messaging. From there, I incorporated and edited existing copy and aggregated valuable information to the campaign. In addition, I created outlines for the founder for investor updates.
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Similarly, I wrote, edited, and organized website copy along with banner headlines and blog posts.
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Accomplishments
✓ Identified valuable and key messaging
✓ Maintained brand voice
✓ Increased campaign traffic through Facebook Ads
Banner Headlines
Crowdfunding Campaign Intro
Click here to read more or, who knows, maybe invest...
KOKORO Spirits / Social Media
Social Media
KOKORO Spirits was looking for someone to run their LinkedIn, Instagram, and Facebook accounts to raise brand awareness and grow their follower base.
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Role
I was responsible for organizing/editing visuals provided by photographers, posting/planning on Hootsuite, creating copy-based ads, video editing, promotional campaigns, brand storytelling, Facebook Ads, and product education.
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Accomplishments
✓ 22% increase in Instagram followers
✓ 80% increase in Facebook page likes
✓ Partnered with 10+ influencers & locals, increasing UGC
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Product release
KOKORO Spirits / Email Marketing
Email
When KOKORO began to receive subscriber sign-ups, it was missing a valuable customer experience: email.
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Role
I quickly adapted to their CRM platform, Klaviyo, to create and assemble KOKORO's emails on various topics, from blog publications, promotions, product releases, and crowdfunding updates. I assisted in segmenting subscribers into groups to ensure they received relevant information from the company.
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Accomplishments
✓ Average 60% open rate
✓ Created a standard template on Klaviyo
✓ Welcome email for new subscribers
✓ Built workflows for customer purchases
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